Your Practical Toolkit for Driving Sports Innovation

​

Designed for real-world sports environments, the Powerplay One Workbook turns the playbook’s principles into actionable steps. It’s a structured guide for applying innovation strategy within clubs, leagues, federations, team and athlete management, whether you're rethinking fan engagement, building digital services, launching new business models, or seeking to become more relevant to your current and future generations of fans.

​

What’s Inside the Workbook

​​

• Step-by-step exercises for identifying good innovation opportunities

• Templates and canvases to map your goals, stakeholders and innovation projects

• Team formats for running in-house innovation workshops

• Approach to assess digital readiness and the impact of your ideas

• End-to-end guidance for the holistic implementation of innovation management

 

Innovation Assets (Digital Toolkit)

​

To support continuous experimentation, we provide a growing library of downloadable tools, including:

​

• Sport Innovation Alignment Framework (SIAF)

• Sports Innovation Capability Map Example (available in German, English version: ETA 09/25)

• Spectator Sports Innovation Flywheel

 

These assets are designed to help you move from insight to action, fast.

 

Who It’s For

​

• Clubs running internal innovation programs

• Coaches and team leads shaping performance environments

• Marketers exploring new fan experiences

• Federations supporting transformation in their member organizations

• Consultants and facilitators working in the sports industry

 

Designed to Complement the Powerplay Book

​

The workbook and tools are fully aligned with the PowerPlay playbook, but can also stand alone as a practical innovation guide.