Powerplay
THE SPORTS INNOVATION ENGINE
Bold Ideas. Smart Tools. Good Innovations for Spectator Sports.
We help clubs, leagues, federations, athletes and their ecosystems unlock future potentials with the Sport Innovation Alignment Framework (SIAF), the most pragmatic but holistic spectator sports innovation model.
THE CHALLENGE
The spectator sports industry is at the edge of loosing relevance for the upcoming generations. Most sports organizations are under-resourced, under-advised and missing out on the opportunity to radically reimagine their role in a digitally-native, values-driven society.
The next generation doesn’t just consume content, they co-create it. They don’t passively watch, they seek immersive, personalized experiences. Yet most sports organizations are stuck in outdated broadcast-era mindsets, clinging to legacy revenue models, and failing to recognize that attention is more and more earned through relevance, interactivity, and purpose.
To thrive, these organizations must shift from an entertainment company to an engaging platform mindset. That means investing in community-centric innovations, creating participatory digital layers around live events, embedding sustainability and inclusion at the core of their brand identity, and forming partnerships with creators and platforms that speak the language of Gen Z and Gen Alpha. It’s no longer enough to sell tickets and rights packages, sports must become engines of belonging, storytelling, and innovation.
POWERPLAY helps with that.
OUR SOLUTION
Powerplay is the first innovation platform built specifically for spectator sports.
Our mission is to reinvent how sports organizations think, operate, and grow. We combine expert insights, innovative tools, guidance for custom strategies, and a pioneering AI to empower sports professionals to drive meaningful change, boost performance, grow revenue, and secure relevance in a dynamic fan economy.
Powerplay gives you the structure, inspiration, and expertise to move forward with focus, connecting your spectator sports organization to the future.
WHAT WE OFFER
Book & Workbook
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A practical framework for sports innovation
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Tools and exercises built for the real world of spectator sports
Workshops & Keynotes
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Custom sessions to unlock innovation in teams, clubs, and events
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Led by global experts in sports, tech, and strategy
AI for Sports
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The first AI exclusively designed to create good innovations with sports professionals
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Innovation scenarios and strategic decisions. Done faster, smarter.
Innovation Assets
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Built to fit the workflows of sports teams and organizations
WHO IT'S FOR
Club executives and sports managers
To align strategy with a shared innovation framework and collaborate more effectively across departments
IT managers and developers
To connect tech initiatives with broader goals and communicate better with non-technical teams
Fan representatives and marketing professionals
To co-create fan experiences in sync with tech, strategy, and operations
Coaches, athletes, and players
To understand their role in innovation and build stronger ties with management and media
League officials and federation staff
To create alignment across clubs and foster innovation at a systemic level
Consultants and service providers in the sports sector
To work more effectively with clients through a shared language of innovation
Media and marketing experts
To craft narratives that align with innovation goals across the entire sports ecosystem
WHY NOW
The world of spectator sports is undergoing rapid change. AI, fan behavior, and business models are in a state of flux.
Powerplay gives you the tools not just to react, but to lead.
GET IN TOUCH
Got Questions? Just Ask!
