
LETS GET TO PRACTICING!
The 10 Rules of Sports Innovation Workbook is Your Practical Guide to successful Spectator Sports Innovation
The Workbook is the hands-on companion to the Powerplay Playbook. It translates the playbook’s principles into structured, step-by-step exercises that help sports organizations to choose and implement good innovations in practice.

Developed for real-world sports environments, the workbook supports clubs, leagues, federations, team and athlete management in tackling today’s challenges and seizing tomorrow’s opportunities - whether by rethinking fan engagement, launching digital services, developing new business models, or creating formats and revenue streams for future generations of fans.
What’s Inside the Workbook
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Step-by-step exercises to identify and prioritize meaningful innovation opportunities
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Templates and Sports Innovation Canvases to design projects, stakeholders, and goals
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Team formats for running in-house innovation workshops
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Tools to assess digital readiness and evaluate the impact of innovation ideas
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End-to-end guidance for embedding innovation as a structured management process
Innovation Assets (Digital Toolkit)
To extend the workbook, you’ll get access to a curated library of digital assets, including:
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The Sport Innovation Alignment Framework (SIAF)
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The Gravitational Method (for sports organizations)
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The Spectator Sports Innovation Flywheel (SSIF)
…and many more to come, to help you move from insight to actionable outcomes - fast.
Who It’s For
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Clubs running internal innovation labs or transformation programs
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Coaches and team leaders shaping high-performance environments
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Marketers building new fan engagement models
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Federations driving innovation across their member landscape
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Consultants and facilitators supporting sports organizations with structured methods
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Investors looking for a structured way to boost value through innovations
Designed to Complement the Powerplay Playbook
The Workbook is fully aligned with the Powerplay Playbook and and builds the foundation of the AI-powered Powerplay One (PPO) tool. Together, they equip you with proven models, practical exercises, and AI-driven support - so you can consistently design clear sports innovation canvases, build tailored roadmaps, and deliver value and revenue driven transformation in sport.
“PRACTICE YOURSELF, FOR HEAVENS'S SAKE IN LITTLE THINGS, AND THEN PROCEED TO GREATER”
— Epictetus
Comprehensible Ideas. Easy to learn Tools. Good Innovations for Spectator Sports.
We help Clubs, Leagues, Federations and the entire Spectator Sports Ecosystem unlock future potentials with the Sport Innovation Alignment Framework (SIAF), the most pragmatic but holistic Spectator Sports Innovation Model.