ENLIGHTENING CONTENT
Powerplay is a hands-on framework for driving good innovations in spectator sports.
This playbook is designed for teams, leagues, federations, tournaments to navigate their ecosystem of modern sports, encompassing club executives and sports managers, IT leaders and developers, fan engagement officers and marketers, coaches and athletes, league officials and federation staff, consultants, service providers, media specialists, sponsors and investors.
Drawing on combined and unique experience in strategy and technology consulting within the sports, media and tech industries, authors Nils Sterenborg and Thomas Lutz offer actionable methods and tools to help spectator sports organizations future-proof themselves, regardless of size, league level, or sport.
They are supported by industry experts such as Oliver Wolfs, CEO of WEHAVE.IO (data-driven sponsorship analysis); Saskia Wichert, marketing expert and former CEO of Türkiyemspor Berlin (diversity in sport); Emmanuel Wandji Tchatat, Gen-Z expert and Head of Operations at ZEAM (social media and Gen Z in sport); Alexander Altenhofen, Director of Product & Tech at DFL Digital Sports (AI-powered personalization and fan analytics); Dr. Kristina Stroedter, former Nike director and founder of TEAMSPORTS.AI (merchandise innovations); Jan Mikes and Anne Mich, founders of agenda.N (sustainability in sport); Moritz Mücke, Head of Product & Tech at DYN Media (AI-powered highlight generation); and Timo Schubert, Head of IT at EHC Red Bull Munich & SAP Garden (smart venues).
The book includes:
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Guidance to achieve good innovations adapted to the unique dynamics of spectator sports
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Ready-to-use tools, advice and the Sport Innovation Alignment Framework (SIAF)
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Expert contributions from industry voices and pioneers in Sports Innovation
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A focus on the next generation, inclusion, and sustainability and most of all: your fans
Powerplay is the essential companion for anyone in sports who wants to drive innovation, enhance fan connection, and remain relevant in a rapidly evolving spectator sports world.
“WE ARE WHAT WE REPEATEDLY DO. EXCELLENCE THEN IS NOT AN ACT BUT A HABIT.”
— Aristotle
Comprehensible Ideas. Easy to learn Tools. Good Innovations for Sports.
We help Clubs, Leagues, Federations and the entire Spectator Sports Ecosystem unlock future potentials with the Sport Innovation Alignment Framework (SIAF), probably the most pragmatic and holistic Sports Innovation Model.